![]() ![]() Big results.Ī little formatting doesn’t take a lot of time, but it can go a long way with your readers. Keep it clean, keep it clear, keep it readable. Using too many colors, photos, animations and text features will make your readers jump ship. Without visuals and good design your copy is left incomplete.Ī word of warning: add too many visuals and you run the risk of drowning out your content. Great design can make a website look good, but if users aren’t reading your content, then you may be heading towards a marketing shipwreck. The two were made for each other, but they have to work together. Your copy is a boat and your design is the ocean Give the people the text layout they want. In a world of GIFs, 7 second videos and memes, you’re competing with a lot of media, and if your copy doesn’t captivate a user, you’ll lose them. This is bad times two: you’ve lost a user and your reader missed out on your awesome content. People usually skim web pages for information, so bad typography, incorrect font size and poor spacing can make reading a real strain. Your readers care… a lotĬlunky layouts and huge blocks of text have been proven to lead to higher bounce rates (people bailing on your website). ![]() If you’re feeling uninspired about the art of words here are a few reasons to motivate you. Don’t worry though, copy and design go hand in hand and we are starting to see a rise in hybrid positions such as the ‘UX writer.’ *ooohhh* Graphic designers are having to be more flexible than ever wearing multiple hats for any given project. This post will take a look at why text layout is important, how layout techniques have evolved, and how you can create a masterpiece. Since the dawn of the written language, the manner in which letters are presented and arranged has always mattered. The art of words is all about the way that words look on the page or screen. It’s time to stop neglecting your text layout. There’s more to great UX design than selecting pretty pictures.
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